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How to aggressively market your home - (or click here for how to market your income property)

Don't just list your home for sale and wait for an offer to appear.

AGGRESSIVELY MARKET your home to the world's most likely buyers -- using the Internet's most powerful websites, the most compelling buyer-agent incentives and the latest "Hotsheet" technology. To encourage high offers, it is essential to create a sense of urgency in the mind of buyers -- "This property won't last long."

A lowball offer is relatively easy to get. But aggressively marketing your home to solicit the most, quickest and highest offers in today's dynamic marketplace requires not only a thorough grasp of local market trends, but also a number of specific well-honed marketing skills.

In order to attract offers, your home must distinguish itself from the rest of the market by either price or feature(s). Your property must be viewed as a very special SOMETHING, or it will simply blend into the background of inventory.

This special SOMETHING must be exploited and used to create a sense of urgency in the mind of buyers. Every home is special in some way. Why did you buy it?

90% of home buyers start their search on the Internet.

Effective marketing in today's well-informed, attention-deficit, photo-hungry, and competitive international marketplace requires high tech photo-marketing and pricing strategies.

What we do to aggressively market your home:

-- We discover what's SPECIAL about your home and make it highly visible.
-- We fully exploit the first 10 days when your home is the hottest thing on the market.
-- We arrange to stage your home, or to virtually stage it, depending on your budget.
-- We Flood the Internet with lots of professional photos of your property.
-- We Highlight your property on the world's most popular real estate web sites.
-- We use creative price range strategies to maximize buyer exposure and demand.
-- We provide compelling incentives so buyer-agents will show your home first.
-- We exploit MLS technology to optimize your listing on agent "Hotsheets."
-- Etc.

This is how we justify your asking price.
This is the right way to demand a high asking price.
This is the art and science of marketing your home.

Mike Cotter, Broker Associate, DRE #00806890
Century 21 O.M.A., 229 Avenida Del Mar, San Clemente, CA 92672
Mobile 949.322.6009, Fax 949.492.7850
E-mail Mike@MCotter.com
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